How to pronounce“rolling wave”in English

Actually, let's do a kind of rolling wave cause I'm actually curious if there's a trend here at Google.

personnel on the helicopter um so it is it is you know a rolling wave uh of of

invasion of soundless life, a rolling wave of plants, piled up, crested, ready to topple over the creek, to sweep every little man of us out

right time, we had no idea that there would be this rolling wave of digital video adoption that has lasted 30 years now and is still growing.